US: Mobile Phone Billing is the Most Preferred Payment Method for Mobile Apps Users, reveals Nielsen’s study
According to the study titled “ The State of Mobile Apps” conducted by Nielsen, amongst mobile users who have downloaded an app within the past month, mobile billing provider appeared to be the most current and preferred payment method to buy mobile applications:
– 32% of US Apps users pay by being charged on their mobile phone provider, compared to 31% pay by credit cards
– 32% of US Apps users would prefer to have charges appear on their mobile phone provider, compared to 24% would prefer to pay by credit cards.
For more info, please click here: Hi-media Blog Nielsen Mobile Apps Whitepaper