Ad Spend on Mobile Games Will Reach Nearly $900 million Globally by 2015
According to the study published by Juniper Research titled « Mobile Games: App Store Strategies, Business Models & Forecasts 2010-2015 », ad spend on mobile games should be a valuable source of revenue for game developers. Ad spend on mobile games will increase tenfold over the next five years. By 2015, ad spend on this platform will reach $894 million, up from $87 million in 2010.
The report underlines that despite this strong growth, revenues from content purchases such as pay-per-download will remain the primary source of revenue for players in this industry. Thus, in 2015, advertising spending will account for only about 10% of total mobile gaming revenues.
The mobile gaming market seems very promising fuelled by increasing brand interest in mobile as an advertising channel and end-users revenues (apps, in-app purchases…).