CBS: 91% youngsters active on social networks

Of all young internet users in The Netherlands, 91% is active on social networks.

According to figures from the CBS, this makes The Netherlands the front-runner in the European Union (EU). Young internet users between 16 and 25 years of age are increasingly using social networks to exchange information. However, the use of social media tails off with age. The share of people in The Netherlands who are active on social networks amounts to 54% in the 25 to 55 age group, and to just over 30% in the 55 to 75 age group.

Men are more active on social networks than women. However, there is almost no difference between high, medium and low levels of education. The exchange of text messages is most common in youngsters (78%). Reading web logs is the favourite activity of the 25 to 55 (34%) and the 55-plus (18%) age groups.
Within the European Union, Dutch youngsters are in the leading group as far as the use of social media is concerned. They only trail similarly aged youngster from Poland (94%). Portuguese and Slovenian youngsters are also very active on social media. Youngsters from Romania and Ireland are at the bottom of the list.

Sending e-mails is not a part of social networking, however, in 2010, sending e-mails was again the main internet activity in all age groups. The Netherlands headed the EU rankings in all the age groups.

Source: Adformatie

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