Archive for février, 2011

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The Mobile App industry is forecasted to explode this year thanks to the rise of smartphone adoption. 76% of smartphone owners have downloaded an app to their phone at some stage, according to Accenture (in its report released in december « Retail Applications of Mobile ») – and this is a trend that nobody expects to slow […]

As the head of ad operations & publisher solutions at Hi-Media UK, I say: « I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape »… C.G.Campbell once said: « Quality isn’t something that can be argued into an article or promised […]

Online media group Hi-media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, announces the launch of Hi-media Video in Europe. Hi-media Video: exclusive online advertising video format Following the launch of Hi-media Mobile last June, Hi-media Advertising continues to develop new services, the latest being Hi-media Video. This new […]

Le rapport de ComScore publié ce mois-ci et intitulé « The ComScore 2010 Mobile Year in Review » fournit les principales tendances observées du marché mobile en 2010 aux États-Unis, en Europe (Royaume-Uni, France, Italie, Espagne, Allemagne) et au Japon. Le rapport met en évidence l’evolution du marché mobile liée à l’adoption croissante du smartphone, à […]

ComScore has just released the report titled “The comScore 2010 Mobile Year in Review” which provides key trends in the mobile landscape in 2010 throughout the U.S., Europe (UK, France, Italy, Spain, Germany) and Japan. The report highlights important components of the mobile market including smartphone adoption, browser/application usage and mobile content consumption. Key findings […]

According to Newzoo’s National Gamers Surveys 2010, about 70% of all European gamers and about 90% of US gamers play casual games on a gaming portal, social network or mobile device. On average, online casual game destinations reach two-thirds of the online audience. For instance, in the US, 66% of online users play casual games. […]

A proprietary technology dedicated to the online video game market Hi-media Payments, the leading ePayment business unit of Paris based Hi-media Group announced that it has launched a new Allopass script dedicated to virtual currencies. Virtual currencies, a growing market! Virtual currencies usage recently strongly grew on Asian, US and European gaming platforms. They allow […]

http://blogs.lesechos.fr/by-les-echos/french-telecom-players-launch-e-payment-system-to-rival-paypal-a5055.html The Hi Media Payments teams are thrilled at the idea of being in a position to distribute this solution to their clients in addition to the many other payment means the Allopass Platform offers in close on 80 countries. France’s mobile telephone operators have decided to set up a common interoperable system along the […]

American research has shown that 86 percent of iPad users want to view advertising in order to receive content free of charge. An investigation by Knowledge Networks indicates that they prefer to do this rather than pay for paid content. In practice, it appears that iPad users download around 24 apps, of which around a […]

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