UK: M-Commerce Spend is on the Rise
A new research from the Internet Advertising Bureau (IAB) in the UK has highlighted the growing popularity of mobile commerce. The study showed that the amount consumers were spending in the UK per transaction on m-commerce transactions has increased on average by £5.29, a rise of 43.3% to £17.49.
The research has also revealed that websites are the preferred platform for m-commerce with 40% choosing to go online to a brands site to buy a product, compared to just 17% preferring an app. Furthermore, consumers appear to spend more on sites, as the average transaction was £20.77 compared to just £13.15 via an app.
Near Field Communication (NFC) was seen as a positive move for mobile with 74% of consumers stating they felt the service would be a good idea.
To read the press release, click here