Se estima que el crecimiento en inversión de este tipo de herramienta alcance los 5.000 millones de dólares en 2015 según IDC. Acorde con las previsiones para este año, los anunciantes americanos invertirán más de 1.000 millones de dólares en publicidad display comprada a través de este tipo de plataformas, lo que representa un crecimiento […]
For the first time since being tracked, digital media (including online, social and mobile) has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata. Indeed, 34% of US agency executives cited digital as their No. 1 medium of choice during Q3 2011, only one […]
Online media group Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), a European leader in monetization of the Internet audience, has announced an advertising link-up between Netlog et Skyrock on the Belgian market. In both northern and southern Belgium, the Netlog and Skyrock sites are the most popular social networks for the under-25 crowd. As such, […]
According to IDC forecast, by 2015, Real-Time-Bidding (RTB) sales will quadruple from 2011 levels in the UK and quintuple in Germany and France. The study highlights that the main driver of this development is an improvement in ROI for both publishers and advertisers: • Industry executives at both publishers and ad agencies reported an increase […]
Online media group Hi-Media (ISIN code FR0000075988 – HIM, HIM.FR), a European leader in monetization of the Internet audience, today announces extended “Payment Institution” approval for its subsidiary Allopass in Europe. In August 2011, France’s Prudential Supervisory Authority (ACP) licensed Allopass, the Hi-Media Group’s electronic payments subsidiary, as a recognized payment institution. This allows Allopass […]
The latest report from the NPD Group titled “Kids and Entertainment Content, 2011 Edition”, reveals American kids (aged 2-14) have become increasingly dependent on downloadable digital content. The research shows that the amount spent on entertainment content by kids has increased over the last two years on digital forms at the expense of physical forms. […]
According to eMarketer estimates, more than 40% of global mobile users go online using their phones each month. However publishers seem slow to make their content available in mobile-optimized formats. Indeed, according to a research from Company Data Trees, 25.7% of the top 10,000 publishers* on Alexa had a mobile version in September 2011. Even […]
