Archive for novembre, 2011

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Online CPG advertising has been growing in importance among marketers due to its ad effectiveness. A new study, conducted over a two-year period, and published in October 2011 by comScore and dunnhumbyUSA, highlights this fact by indicating that exposure to online display ads can lead to improved in-store sales for CPG brands. CPG campaigns register […]

Following the launch of its ad exchange at the beginning of September this year, online media group Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, today announces two new contracts in Spain with Cocina.es and ADSLZone’s mobile application. Hi-Media Advertising has signed an advertising network agreement with Cocina.es […]

– Group activity positive growth trend – Advertising confirms its upturn momentum – Electronic payment maintains its strong growth pace Online media group Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, today publishes its activity report for the third quarter of 2011. Commenting on the 2011 third quarter […]

According to the fourth annual Global Consumer Shopping Habits survey conducted by ChannelAdvisor, the majority of consumers globally prefer shopping online (59%) over shopping at brick-and-mortar stores (35%). French consumers have the greatest appetite for online shopping when compared to other countries, with more than 68% of them preferring to shop online rather than in-store. […]

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