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Online CPG advertising has been growing in importance among marketers due to its ad effectiveness. A new study, conducted over a two-year period, and published in October 2011 by comScore and dunnhumbyUSA, highlights this fact by indicating that exposure to online display ads can lead to improved in-store sales for CPG brands. CPG campaigns register […]
Following the launch of its ad exchange at the beginning of September this year, online media group Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, today announces two new contracts in Spain with Cocina.es and ADSLZone’s mobile application. Hi-Media Advertising has signed an advertising network agreement with Cocina.es […]
L’agence NPA conseil et le cabinet GfK viennent de publier un état des lieux du marché de la VOD en France en 2011. Le marché de la VOD payante (qui n’inclut donc pas la «catch-up TV», les séances de rattrapage pour les chaînes de télévision) affiche une croissance très soutenue alors que le marché de […]
– Group activity positive growth trend – Advertising confirms its upturn momentum – Electronic payment maintains its strong growth pace Online media group Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, today publishes its activity report for the third quarter of 2011. Commenting on the 2011 third quarter […]
According to the fourth annual Global Consumer Shopping Habits survey conducted by ChannelAdvisor, the majority of consumers globally prefer shopping online (59%) over shopping at brick-and-mortar stores (35%). French consumers have the greatest appetite for online shopping when compared to other countries, with more than 68% of them preferring to shop online rather than in-store. […]