Two new contracts for Hi-Media in Spain: Cocina.es and the ADSLZone mobile application
Following the launch of its ad exchange at the beginning of September this year, online media group Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, today announces two new contracts in Spain with Cocina.es and ADSLZone’s mobile application.
Hi-Media Advertising has signed an advertising network agreement with Cocina.es , the leading Spanish food and cookery website. The signing is another step in the process of developing the Hi-Media women’s lifestyle vertical, which already attracts over 3.5 million unique users in Spain (source: comScore) and over 54 million unique users across Europe (source: comScore, Nielsen, CIM) and will soon be offering advertisers real-time access via the Hi-Media Ad Exchange platform.
Raúl de la Cruz, Director of Hi-Media Advertising Spain, had this to say: “In bringing Cocina.es into our premium offer, we are considerably extending our reach on the Spanish market. With Cocina.es, we can provide a wide range of innovative advertising formats offering greater opportunities for advertisers seeking to reach a finely-targeted audience.”
Hi-Media Publishing has also completed the development of mobile apps for iPhone and iPad for the ADSLZone group, one of Spain’s leading online publishers with an audience of over 5.5 million unique users a month (source: Google Analytics). The application will provide a rich variety of editorial content and advertising solutions featuring rich media formats using HTML5. The cutting-edge technology employed will provide vital information on video display times and user reactions to the advertising.The advertising spaces will be marketed by Hi-Media Advertising.
For Javier Sanz, manager of ADSLZone Group: “We have chosen to work with Hi-Media on the strength of the Group’s extensive experience as a publisher and multi-platform advertising network with established expertise in the mobile sector”.This
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