Hi-Media and Skyrock Join Forces in Online Advertising
On-line media group Hi-Media and the Skyrock group are extending their existing partnership to offer shared online advertising products.
The leading online advertising platform targeting the 15-24 demographic in France
Following on from the 2011 agreement reached on monetizing part of Skyrock’s advertising inventory, Skyrock and Hi–Media have now formed a major strategic alliance.
Under the terms of the latest agreement, the two groups will offer shared advertising products targeting the audiences of both www.skyrock.com and www.jeuxvideo.com, representing a deduplicated audience of 8.65 million unique users, and thereby creating the leading online advertising platform for the 15-24 demographic in France. These products will offer advertisers coverage and repetition across all targets.
In music, cinema and video games sectors in particular, the advertising network teams of both groups have developed bespoke tools of unrivalled impact.
Optimized skills distribution
Skyrock, with an audience that grew by over 10% in just one year and over a million page views each month, is moving all its display ad inventories over to the Hi-media Group’s proprietary Ad eX change, making them accessible via Real Time Bidding.
The complete press release is available for download here.