US: 50% of video ad networks/DSPs use RTB

The “Video State of the Industry Report: Q1 2012” from Digiday and Adap.tv gets a look at the US online video landscape.
This report highlights that the use of RTB is growing up and becoming prevalent in the online video market:
50% of video ad networks/DSPs use RTB.
• this is expected to increase to 76% in the next 12 months.

Post by AdUX

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