Virtual Currency is the most common form of in-game purchases

According to a recent report issued by comScore titled « State of the market: Mobile gaming in Europe », 14% of mobile gamers in the five biggest European countries made in-game purchases. Almost 80% of those are smartphone users.

The most common form of in-game purchases is virtual currency: 46% of mobile games purchasers spend money for virtual currency such as cash, points or tokens.
Virtual goods come in second place (39%), followed by the purchases of upgrades and new game levels (26%).

Post by AdUX

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