Archive for février, 2013

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The recent survey issued by the IAB, titled “A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness”, shows that the combination of digital advertising and television commercials was found to be a particularly potent mix. Moreover, the research reveals that the sequence of exposure matters. Indeed, prior exposure to […]

« The developer Economics 2013 » report published by Visionmobile highlights once again that Freemium becoming an increasingly popular monetization strategy for app providers and it is now used by a quarter of the developers surveyed. In the gaming industry, Freemium is the predominant model. According to Newzoo’s Mobile Games trend report published this month, Free-to-play business […]

Hi-Media Deutschland announces an exclusive partnership with ViaMichelin.de for the monetization of its advertising space. ViaMichelin.de is amongst one of Germany’s largest mobility portals, with 1,65 Million Unique Users per month*. The site, belonging to the Michelin Group, offers a wealth of useful information to travel. In addition to the well-known route planner, the portal […]

The recent report published by Gartner titled « Forecast: Mobile Advertising, Worldwide, 2009-2016 » confirmed the strong growth of mobile advertising spending in Western Europe. Mobile ad spending in Western Europe will grow by 21% to reach nearly $ 2 billion in 2013. This strong growth is expected to continue. Gartner predicts that, between 2012 and 2016, […]

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