Archive for juin, 2013

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According to a survey* conducted by Deloitte and published this month, in most European countries online reviews have the greatest influence on buying decisions among online internet users, followed by TV advertising, newspaper ads and magazine ads. Italian internet consumers are the most likely to be influenced by online reviews, followed by the English. The […]

Hi-Media Payments becomes HiPay and launches its optimisation and processing services for online bank payments. Hi-Media Payments, the payments division of the Hi-Media Group becomes HiPay. This rebranding is accompanied by the launch of its new platform, which allows the group to continue its expansion into electronic banking with a range of « smart » payment services. […]

The latest forecast released by Gartner reveals that mobility drives changing consumer behavior. Indeed, consumers want to be connected anywhere and anytime to consume and create any content whenever they want. This results in strong growth in tablets and mobile phones shipments at the expense of traditional PC shipments. In 2013, tablet shipments are expected […]

Understand Online Paying Gamers Motivations and Purchase Behavior SuperData Research has conducted a survey in 4 European countries for HiPay in order to understand what motivates the online F2P gamers to pay for items and what their purchase behaviors are. See the results for the French market  here

According to the Ipsos Global @dvisor survey conducted in February 2013, internet users are still attached to their wallet but are more and more willing to replace it with smart devices. In Europe, half of Belgian (51%) internet users would choose their mobile device (smartphone/tablet) over their wallet to make their payments if they had […]

The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]

According to the study, published this week* commissioned by the IAB and conducted by comScore, Mobile Rising Stars ads inspire more user interaction, branding performance and positive user opinions versus standard mobile banner ads. Among the key findings, the Mobile Rising Stars ad formats overall generated nearly twice the interaction rate of banners, with higher […]

The report « Forecast: Mobile Payment, Worldwide, 2013 Update » from Gartner published this week confirms the strong growth of the global mobile payment market. The number of mobile payment users worldwide will reach 245.2 million in 2013, a 22% increase from 2012, while worldwide mobile payment transaction values will reach $235.4 billion in 2013, 44% growth […]

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