Digital Advertising is the top influencer on buying decisions
According to a survey* conducted by Deloitte and published this month, in most European countries online reviews have the greatest influence on buying decisions among online internet users, followed by TV advertising, newspaper ads and magazine ads.
Italian internet consumers are the most likely to be influenced by online reviews, followed by the English.
The full report is available for download here.
*Source: Deloitte « Vox Populi: State of the Media Democracy Survey 2nd Edition Australia’s media usage and preferences 2013 », June 2013