Archive for octobre, 2013

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According to figures published yesterday by Gartner, the worldwide video game market is driven by mobile games which will grow 42% this year to reach $13.2 billion. With the increasing adoption of smartphones and tablets, mobile games are the fastest-growing segment of the market with revenue set to increase 29.8% in 2014 and 28.4% in 2015. […]

Recent figures released by ComScore in the US show that the degree to which content is consumed on mobile devices depends on the type of content. Photos, maps and games are the top 3 categories most consumed on mobile: 92%, 86% and 78%  of time spent in those respective content categories occurring on a mobile […]

The IAB has released the Internet advertising report for the first half of 2013 in the United States. Digital advertising continues to grow and rose 18 % year over year. Mobile registered the biggest increase, with revenues soaring 145% to $3 billion in the first half, up from $1.2 billion in the same period last […]

The IDC’s recent report confirms the strong dynamism of  the Real-time Bidding (RTB) market. Here are the key figures of the French RTB ad market: Doubling of RTB spend this year, estimated at $113.5 million, compared to $57 million in 2012. This growth will continue with a forecasted growth rate of 32.6% in 2014. RTB’s market […]

MAGNA GLOBAL in a recent report forecasts robust growth for programmatic buying of digital media inventory. Globally, over the nine key markets (US, UK, Germany, France, The Netherlands, Australia, Japan, China, Spain) surveyed, programmatic buying already represents $12 billion in 2013 and will nearly triple in the next four years to reach $33 billion in […]

Investments in mobile advertising continue to accelerate, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Driven by the rapid adoption of smartphones and tablets, mobile advertising is predicted to account for 37% of global advertising spend growth this year and 31% next year. ZenithOptimedia estimates that mobile advertising will grow 6 times faster than […]

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