Archive for décembre, 2013

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According to research by Newzoo « Global Games Market Report 2013 », global tablet gaming revenues are expected to increase from $3.7 billion this year to $10 billion in 2016, representing 170% growth in a 3-year period. The mobile gaming market will be driven by the increasing use of tablet as a gaming platform. In 2016, tablet will account for 42% of the market (vs 23% in 2012).

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, mobile is the main driver of global adspend growth. « This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalising any of the other media platforms », the agency group said in its forecast. ZenithOptimedia predicted that mobile will contribute […]

MAGNA GLOBAL ( IPG Mediabrands ) and ZenithOptimedia ( Publicis ) have just published their latest advertising expenditure forecasts. Here are some key figures . Regarding to ad spending in France, ZenithOptimedia has maintained its previous forecast with a growth of +0.3 % in 2014. The media agency is predicting a slight recovery in 2015 […]

A new study, conducted in the European market and published by Juniper Research, shows that direct carrier billing is an effective payment method to buy digital content for small value transactions (less than $ 10). According to the findings of this report, direct carrier billing conversion rate is between 10 and 14 times higher than […]

According to International Data Corporation (IDC), tablet market in Western Europe continued to post strong growth in 3Q13 with growth of 38%. For the full year, tablets shipments are expected to reach over 45 million units with growth of 53.1% for 2013 compared with 2012.    For more information, click here to read the press […]

According to eMarketer’s latest forecasts on the UK market, for the first time, more mobile commerce sales will occur on tablets than smartphones this year. Tablets will account for 58% of all retail mcommerce sales in the UK this year. Tablet commerce is expected to triple this year and take 10.4% of total UK retail […]

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