Direct carrier billing conversion rate is between 10 and 14 times higher than with a credit card
A new study, conducted in the European market and published by Juniper Research, shows that direct carrier billing is an effective payment method to buy digital content for small value transactions (less than $ 10).
According to the findings of this report, direct carrier billing conversion rate is between 10 and 14 times higher than with a credit card:
Although effective, this payment method generated only 5% of the European digital content revenues in 2012. However, driven by the growth of mobile commerce, direct carrier billing solutions are expected to reach a market share of 18% in 2017.
For more information, you can download the white paper here.