Archive for janvier, 2014

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HiMedia, a European leader in on-line advertising agencies and Media365, a leading player in the field of publishing and the production of sporting content, have announced that they have signed an agreement whereby, HiMedia will become the exclusive managing authority from January. Media365: an influential expert group Media365 is the third largest editor of sports […]

Worldpay has just launched « Your Global Guide to Alternative Payments (Second Edition) », an in-depth study of the global payment landscape. According to this study, e-wallets will equal cards as the most popular payment method globally, with each predicted to have a 41% share of the overall online payments market in 2017.  It’s estimated that alternative payments (any […]

As part of its development strategy, Cyril Zimmermann, founder and CEO of HiMedia Group, one of the European leaders in internet audience monetization, announces the following appointments: Gabriel de Montessus was appointed Deputy Chief Executive Officer. He remains the Group’s Chief Financial Officer. Graduated from the University of Paris-IX Dauphine and of EM Lyon, he […]

MediaMind has released a new « Mobile Performance Benchmarks » report that quantifies the relative performance of mobile ad formats. For the study, MediaMind analyzed more than one billion impressions across more than one thousand mobile campaigns between January and November 2013. Mobile interaction rate averaged 5% Across verticals, automotive and CPG led the way with the […]

Social network ad spending is on the rise around the world. Social network advertising spending will increase by 21% in Western Europe in 2014, according to the latest forecast published by eMarketer. Advertisers in this region will invest $13.7 per user, less than twice as much per user as those in North America ($32.8). According […]

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