Archive for février, 2014

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Agency trading desks buyers expect that their mobile ad spend will more than double from 2013 to 2014, as advertisers seek to engage consumers on the devices they use more frequently. They anticipate that mobile will account for 16% of their digital ad budgets in 2014, up from 7% in 2013. Not only are marketers […]

Smart AdServer has published an infographic on 5 points mobile marketer should know that highlights this growing market : In 2014, web traffic will be « mobile-first ». Mobile advertising is getting mature driven by video and rich media. Android continues to grow. Mobile advertising spending is accelerating. Mobile RTB takes off. Click on the image to […]

Worldwide consumer spending on digital entertainment (movies, games, apps, and music) grew 30% to $57 billion in 2013, up from $44 billion in 2012, according to a joint report by IHS and App Annie covering France, Germany, Japan, Russia, South Korea, the UK and the US. Digital games is the biggest content category with consumer […]

According to the “App Annie Index 2013 Retrospective” report, Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Indeed, apps with freemium model grew from 86% of game revenue in 2012 to 93% in 2013. Among other app categories such as music, news […]

To monetize its entire video and display inventory, the INA (Institut national de l’audiovisuel – French National Audiovisual Institute) has chosen HiMedia, European leader in online advertising networks, to handle its site advertising. The INA, a public cultural corporation tasked with the storage, promotion and transmission of audiovisual archives, with a catalog of more than […]

Universal Networks International (UNI), the channels’ division of NBCUniversal International has appointed HiMedia, the European leader in on-line advertising, to handle advertising sales for E!, Syfy and 13eme rue websites. Effective immediately, HiMedia manages digital inventories of Syfy (www.syfy.fr/) and 13eme rue (www.13emerue.fr/), two of the most frequently watched thematic channels by cable TV and satellite […]

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