HiMedia signs with Universal Networks International for the channels websites 13ème RUE, Syfy and E!
Universal Networks International (UNI), the channels’ division of NBCUniversal International has appointed HiMedia, the European leader in on-line advertising, to handle advertising sales for E!, Syfy and 13eme rue websites.
Effective immediately, HiMedia manages digital inventories of Syfy (www.syfy.fr/) and 13eme rue (www.13emerue.fr/), two of the most frequently watched thematic channels by cable TV and satellite subscribers (around 15 million of people in France), as well as E! Entertainment (http://fr.eonline.com/).
HiMedia aims at maximizing advertising opportunities and revenues for UNI channels’ websites. The company will rely on its digital expertise through Fullscreen – the video ad network, Mobvious – the mobile ad network, Magic – special operation and brand content and Adexchange.com, the advertising real-time marketplace.
To read the press release, click here.