HiMedia signs exclusive marketing contract with Ina.fr
To monetize its entire video and display inventory, the INA (Institut national de l’audiovisuel – French National Audiovisual Institute) has chosen HiMedia, European leader in online advertising networks, to handle its site advertising.
The INA, a public cultural corporation tasked with the storage, promotion and transmission of audiovisual archives, with a catalog of more than 350,000 documents, announced that it had exceeded 100 million videos views in 2013. Its audience, showing strong year-on-year progression, should continue to grow in 2014 with promising new digital innovations and developments (mobility, personalization, etc.).
For HiMedia, the objective of this latest collaboration is to maximize and optimize the revenues from digital advertising spots for the public website and support the INA in the monetization of its growing video and display inventory.
Thanks to its Fullscreen (video ad network) and Adexchange.com (real-time display marketplace) experts, HiMedia has established itself as the best-equipped advertising network for deploying complete, high-performance, affinity advertising.
INA joins an already rich video portfolio: Aufeminin.tv, Marmiton.org, SeLoger, Skyrock, Jeuxvideo.com, etc. This newly-signed contract enables HiMedia and its video advertising network, Fullscreen, to expand its offering by proposing a quality audience to its advertisers. The Fullscreen offering today reaches a video audience of 8.7 million, making it the number two exclusive video advertising network on the market (Médiamétrie, December 2013).
The INA is the latest addition to the HiMedia portfolio, reinforcing its leadership, and that of its Fullscreen ad network, on the online video advertising market.
To download the press release, click here.