The Freemium model proves successful in 2013
According to the “App Annie Index 2013 Retrospective” report, Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Indeed, apps with freemium model grew from 86% of game revenue in 2012 to 93% in 2013.
Among other app categories such as music, news or dating, the freemium model has also expanded, becoming prevalent. The amount of non-gaming apps which used a freemium model in 2013 grew from 46% to 57%.
The report is available for download here.