34% of smartphone users have made a purchase via their smartphone
Consumers worldwide are increasingly using multiplatform devices, especially mobile, to enhance their in-store shopping experience, according to DigitasLBi study entitled « Connected Commerce: A Snapshot of the Modern Shopper ».
Among the key findings, the study highlights that people are now using their smartphone more and more to enhance their shopping experience. Half of survey respondents worldwide agree that the use of smartphones has changed the way they shop.
34% of smartphone users have made a purchase via their smartphone:
- On a global scale, China leads the way with 76% of smartphone users making a mobile purchase in the last three months.
- Among European countries, Germany and the UK take the lead with 35% of smartphone users have made a purchase via their device.