34% of smartphone users have made a purchase via their smartphone

Consumers worldwide are increasingly using multiplatform devices, especially mobile, to enhance their in-store shopping experience, according to DigitasLBi study entitled « Connected Commerce: A Snapshot of the Modern Shopper ».

Among the key findings, the study highlights that people are now using their smartphone more and more to enhance their shopping experience. Half of survey respondents worldwide agree that the use of smartphones has changed the way they shop.

34% of smartphone users have made a purchase via their smartphone:

  • On a global scale, China leads the way with 76% of smartphone users making a mobile purchase in the last three months.
  • Among European countries, Germany and the UK take the lead with 35% of smartphone users have made a purchase via their device.
For more information, you can read  the press release here.
About the methodology: the study was conducted via an online survey from 02/02 to 06/03/2014 across 12 countries : Belgium, China, Denmark, France, Germany, Italy, the Netherlands, Singapore, Spain, Sweden, United Kingdom and USA. 
Post by AdUX

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