M-commerce will account for 13% of European online sales in 2014
The results of a study commissioned by RetailMeNot. Inc. and conducted by the Centre for Retail Research (CRR) provides m-commerce trends on 8 key markets in Europe and the United States.
According to this study, the m-commerce market in Europe is expected to grow 86% in 2014 to reach € 23.4 billion. Mobile purchases on smartphone and tablet will acount for 13% of online sales in 2014, compared to 8% in 2013.
In France, mobile sales will more than double this year (+106%) to reach € 4.2 billion. Mobile will account for 14% of all retail e-commerce sales in France in 2014.
France is positioned as the third largest European market, behind the UK and Germany.