US: In 2013, time spent with digital media surpassed TV

Last year marked a turning point in media consumption, according to eMarketer’s estimates. In 2013, for the first time, US adults devoted more time each day to digital media than to television. That increase is almost exclusively attributable to mobile and this trend will continue in 2014.

More mobile, less TV:

  • In 2014, US adults will spend 23.0% more time with mobile on an average day than in 2013.
  • Between 2010 and 2014, the mobile’s share of total time spent will increase by 6 times, while TV’s share will decrease from 40.9% in 2010 to 36.5% in 2014.
  • Time spent with mobile has come to represent more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.
  • Overall, mobile is now firmly in second place after TV.


Note: in calculating media consumption time in the US, eMarketer takes into account simultaneous media usage.

Post by AdUX

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