Archive for juin, 2014

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A new study « Consumers on Board » published by EY confirms online is increasingly a factor in the purchasing journey. Indeed, according to this report, 62% of people globally are now digital consumers.  For more details, you can download the complete report or the executive summary.

GfK and the Sell have just published a new study “Essential Video Game News” dedicated to the French and the European video game market. This second edition aims to help explain the particularities of the video game market, how it operates and its development at a time when retail and consumption methods are rapidly evolving. […]

ZenithOptimedia has just released the update of its ad spending forecasts in France and globally. According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if Internet advertising continues to grow this year. Online ad spending in France is expected to grow by 4.3% in 2014, driven by strong […]

Mobvious, mobile sales house of HiMedia, leading European advertising network, has been appointed by Reworld Media Factory as the exclusive sales house for the monetization of its mobile and tablet application TÉLÉ Magazine. TÉLÉ Magazine, mobile and tablet application of Reworld Media Group, informs TV Viewers in real time of program time schedule. Integrating the […]

Adobe’s Q1 2014 US Digital Video Benchmark report show that online video viewing continues to proliferate to mobile. Indeed, according to the findings of this study, smartphones and tablets now account for more than 25% of online video views, an increase of 57% year over year: Smartphones now accounts for 13.2% of US online video viewership, a 73% increase year over […]

Online media group HiMedia Group and Webedia, leader Media Group specialized in entertainment, announce that they signed two major agreements.  WEBEDIA ACQUIRES JEUXVIDEO.COM FOR 90 EURO MILLION HiMedia Group signed an agreement with Webedia about the sale of the 88% it owned in L’Odysée Interactive, jeuxvideo.com’s publisher. Webedia acquires 100% of the capital for 90 euro […]

PwC’s annual « Global Entertainment and Media Outlook 2014-2018 » report released yesterday highlights once again the exploding growth of online video advertising spending.  According to the study, video’s share of the overall Internet advertising revenue pie has more than doubled in the last six years, and online video  advertising revenue is expected to continue to register strong […]

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