Webedia acquires jeuxvideo.com for 90 euro million
Online media group HiMedia Group and Webedia, leader Media Group specialized in entertainment, announce that they signed two major agreements.
WEBEDIA ACQUIRES JEUXVIDEO.COM FOR 90 EURO MILLION
HiMedia Group signed an agreement with Webedia about the sale of the 88% it owned in L’Odysée Interactive, jeuxvideo.com’s publisher. Webedia acquires 100% of the capital for 90 euro million in cash.
This core asset’s sale provides HiMedia Group with the opportunity to complete its refocusing on advertising and digital payments activities and offers additional financial means to quicken its development on these two segments.
Acquired in 2006 by HiMedia Group, jeuxvideo.com became the reference French-speaking site in the gaming universe with nearly 6 million unique visitors a month in 2013 (source: Panels).
By entering the group Webedia, jeuxvideo.com will benefit from the technical resources and the group’s publishing’s expertise allowing the site to further its development. Jeuxvideo.com’s team of 40 persons will join the publisher and will keep on producing the high-quality content that made the site popular within the gaming community.
After the celebrities, the cinema and the cookery, Webedia becomes a leader in the video games sector, the entertainment segment that posts the strongest growth both regarding the users and the advertising market.
Thanks to this acquisition, Webedia will record in total more than 21 million unique visitors in France and more 50 million in the world (source: panels).
Furthermore, Webedia also becomes the leader on the young target group with 40% coverage over the 12 to 24 year-old people.
HIMEDIA BECOMES WEBEDIA’S PARTNER IN DIGITAL ADVERTISING
Webedia chose HiMedia as preferred partner to market the group’s digital advertising spaces in Europe.
This agreement focuses on the whole Webedia sites, whose brands will benefit from HiMedia technological and data expertise within its different offers Adexchange.com (real time display market place / RTB), Mobvious (mobile advertising) and Fullscreen (online video advertising).
With this new agreement, HiMedia contributes to the consolidation of the online advertising market and keeps on establishing its leadership on the online advertising market.
Cyril Zimmermann, CEO and Founder of HiMedia Group: “The agreements signed with Webedia will provide jeuxvideo.com with the opportunity to further its tremendous adventure and HiMedia Group to quicken its development in the strategic sectors of advertising and digital payments on which we are particularly well positioned. I am very happy about this partnership with Webedia, which should allow us to make a very good use of our respective know-how and grow together in the next few years.”
According to Véronique Morali, President of Webedia’s board of directors: “This acquisition represents a new significant step in the building of a leader within the online infotainment. Like Allociné, jeuxvideo.com is a French internet gem. We will further and accelerate its development and its internationalization which have always been part of our strategy.”
To read the press release, click here.