France: 2014 Ad spend forecasts (by ZenithOptimedia): online (+4.3%), mobile (+42%), video (+31%)
ZenithOptimedia has just released the update of its ad spending forecasts in France and globally.
According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if Internet advertising continues to grow this year. Online ad spending in France is expected to grow by 4.3% in 2014, driven by strong growth of 31% in video ad spend and 42% in mobile ad spend.
Advertising expenditures forecasts in France by media (Source: ZenithOptimedia, june 2014):
Ad spend forecasts from Magna Global and ZenithOptimedia (june 2014):
To download the press release, click here (in french).