Mobile to account for 42% of all additional global ad spending between 2013 and 2016

According to the latest Advertising Expenditure Forecasts released by Zenith Optimedia in September 2014, mobile advertising is by far the largest contributor to global adspend growth. The media agency expects mobile advertising to grow by US$35 billion between 2013 and 2016, accounting for 42% of all additional global ad spending, followed in distant second and third place by TV (30%) and desktop internet (28%) respectively.

ZenithOptimedia-growth-adspend_2013-2016

For more information, you can download the press release.

Post by AdUX

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