Archive for octobre, 2014

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Geometry Global’s study «Connected Shopper : It’s not e-shopping, it’s just me shopping» offers an unusually rich view of how shoppers are incorporating digital into their shopping habits across a wide variety of categories. This study conducted in 12 countries across 4 continents, attempts to understand the role that digital plays at every point, and […]

According to a new forecast from Forrester Research, online video advertising spending in Western Europe will take off in the coming years. Display video ad spending is expected to more than double by 2019. Video’s share of digital display ads will grow from 24.5% in 2014 to 37.5% in 2019. 

eMarketer estimates that mobile will overtake desktop display in share of total programmatic digital display ad spend. By 2015, programmatic mobile ad spending will account for 56.2% of total US programmatic display ad spending, worth $8.4 billion, compared to $6.5 billion for desktop.  

MAGNA GLOBAL’s new programmatic forecasts point out that the fastest-growing segment of media-buying isn’t a medium, but a way of buying media: programmatic. Global programmatic buying will account for $21 billion worth of spending on digital media in 2014, up 52% from last year. Magna predicts programmatic buying to continue to grow strongly in the […]

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