Programmatic now nearly half of all online display ad buys, says MAGNA GLOBAL
MAGNA GLOBAL’s new programmatic forecasts point out that the fastest-growing segment of media-buying isn’t a medium, but a way of buying media: programmatic. Global programmatic buying will account for $21 billion worth of spending on digital media in 2014, up 52% from last year. Magna predicts programmatic buying to continue to grow strongly in the next four years, with an average annual growth rate of 27%, reaching $53 billion in 2018.
Here are the key findings of the study:
For more information, you can download the press release.