US: in 2015, mobile will overtake desktop in terms of programmatic digital display ad spend

eMarketer estimates that mobile will overtake desktop display in share of total programmatic digital display ad spend.
By 2015, programmatic mobile ad spending will account for 56.2% of total US programmatic display ad spending, worth $8.4 billion, compared to $6.5 billion for desktop.

US Programmatic Mobile vs PC

 

Post by AdUX

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *