USA: Digital ad spending will exceed TV ad spending in 2017, according to Forrester Research

According to a recent report published by Forrester Research, Digital ad spending is expected to overtake TV ad spending by 2017. This trend is expected to continue.

Annual spending on online ads in the US will top $100 billion in 2019 to represent 36% of all ad spending, compared with $86 billion for TV which will equal 30% of overall ad spending that year.

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Post by AdUX

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