Archive for décembre, 2014

Home2014 décembre

According to the study « The Digital Consumer’s Journey in Western Europe’s Grocery Market » released by Nielsen, the online grocery markets in the U.K. and France appear to be the most advanced in Western Europe. The share of online grocery in total e-commerce sales is highest in the UK—at 4.4%, followed by France (3.9%) far ahead of  Spain (0.6%), Italy […]

HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success”. RESULTS SUMMARY : 38% of South European organizations use programmatic buying, against […]

Gartner predits in its report titled « Predicts 2015: Mobile and Wireless » that mobile devices will become the primary device to go online. By 2018, more than 50% of users will go to a tablet or smartphone first for all online activities.  For more details, you can doownload the press release.

The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” released last week by GroupM predicts that U.K. digital spending will reach £8.1 billion ($12.6 billion) in 2015, making the UK the first country where over half of all ad spend goes to digital. Countries set to soon follow include Sweden, where 47% of […]

Mobvious, the mobile sales house of HiMedia, presents its infographic based on data from reserach firms such as eMarketer. This infographic shows the explosion in the use of mobile devices (smartphones, tablets), which are now an integral part of our daily lives. These changes in consumers’ behavior have a beneficial impact on the advertising market and the online payments market. […]

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