European online buyers will spend more money online (+11%) and more frequently (+17%) in 2015
According to RetailMeNot’s latest forecasts, European online retail sales will increase by 18.4% in 2015 while offline retail sales will register a decrease of 1.4%.
European online buyers are expected to spend more per transaction: on average, €61.85 per online transaction(+6% vs 2014). They are expected to make more online transactions: 17.8 online purchases in 2015, an increase of 17 % compared to 2014.
In 2015, the annual spend per online shopper is expected to grow by 11.1% compared to 2014. In fact, Every online shopper in Europe is expected to spend €970 each in 2015 compared to €874 euros last year.
For more info, you can download the full infographic (in French).