Archive for février, 2015

Home2015 février

A new study from Strategy Analytics reveals more than half (50.4%) of ad spend in the UK will go towards digital this year, making it the first country in which this has happened. Nearly £8bn will be spent on digital advertising this year, marking an increase of 9.5%, compared with 1.6% for traditional advertising. Overall, ad […]

According to Opera Mediaworks’ « State of Mobile Advertising, Q4 2014 » report, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now more than twice that of  iOS. Android ranks No. 1 for mobile ad impressions, with Android devices capturing 62.7% of mobile ad impressions.   iOS leads for […]

According to the analysts at GfK, in 2014 there were 1.2 billion smartphones sold, up 23% on the year before and crossing the billion-unit point for the first time. But they predict sales will slow down to 14% growth in 2015, working out to total sales of 1.368 billion devices. For more info, you can download the […]

In the US, programmatic digital video ad spending is expected to explode, according to eMarketer. In 2015, US advertisers will double their spending on programmatic digital video display advertising to reach $2.18 billion. In 2 years, between 2014 and 2016, programmatic digital video ad spending will increase fivefold. In 2016,  programmatically traded dollars will account for 40% of all […]

0
0
image
http://www.adux.com/en/wp-content/themes/blake/
http://www.adux.com/en//
#EF7C10
style1
default
Loading posts...
/data/www/adux/
#
on
none
loading
#
Sort Gallery
http://www.adux.com/en/wp-content/themes/blake
on
yes
yes
off
Enter your e-mail
on
off