Android vs iOS : Who's winning ?

According to Opera Mediaworks’ « State of Mobile Advertising, Q4 2014 » report, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now more than twice that of  iOS.

  • Android ranks No. 1 for mobile ad impressions, with Android devices capturing 62.7% of mobile ad impressions.

android vs ios mobile ad impressions

 

  • iOS leads for mobile ad revenues by capturing 51.7% of mobile ad revenues.

android vs iOS mobile ad revenues

Source: Opera Mediaworks, « The State of Mobile Advertising: Q4 2014, » February 2015.

 

Post by AdUX

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