UK first country in which digital ad spend tops 50% this year

A new study from Strategy Analytics reveals more than half (50.4%) of ad spend in the UK will go towards digital this year, making it the first country in which this has happened.

WW-share-of-ad-spend-by-media-2015-strategy-analytics

Nearly £8bn will be spent on digital advertising this year, marking an increase of 9.5%, compared with 1.6% for traditional advertising. Overall, ad spend in the UK is projected to grow by 5.4% to £15.8bn – almost two-thirds faster than in the US and the rest of western Europe.

Uk-2015-total-media-strategy-analytics

Post by AdUX

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *