58% of Europeans mobile owners are mobile shoppers
According to an international study released by ING, more than half (58%) of Europeans who have a mobile device have shopped on it in 2014.
The survey also revealed:
- Clothes and electronics are the items most commonly bought using mobile.
- Mobile bankers and men under 35s are much more likely to be mobile shoppers.
To download the complete report, click here.
Notes about the methodology : The ING International Survey of 14,829 people was conducted by Ipsos using internet-based polling. Fifteen countries were surveyed overall: Austria, Belgium, Czech Republic, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Romania, Spain, Turkey and the United Kingdom (13 European nations) and respondents from the USA and Australia. Polling took place between 16 January and 2 February 2015.