Archive for septembre, 2015

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According to a recent study issued by IHS, titled “Video advertising in Europe, The Road to Programmatic Ubiquity”, the  European online video programmatic market is set to double by 2020. Fullscreen’s team has published its infographic based on this study that you can download here. Here are some key findings : Video programmatic revenue in Europe has grown almost […]

The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next  years. Due to this robust growth, mobile will account for […]

According to the latest Techonomic Index research from Samsung, Europeans have 19 electronic devices at home on average (2014: 18). Among the key findings, the study reveals that 22% of European households have paid for movies and TV shows streaming in the last month (2014: 5%). The Romanians are the most willing to use VoD services […]

According to a study conducted in June 2015 by PwC, relayed by eMarketer, PC is the primary device used by 15-18 year olds to consume content in the US : almost a quarter (24%) quote PC as the No.1 device, ahead of TVs by 5 percentage points (19%). However, traditional TV is still the most common media […]

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