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‘Ad-exchange’ Category

Globally, programmatic spend as a share of banner display and video will account for 31% of total display and video spend this year (2015) and will increase to 50% by 2019, according to Magna Global’s programmatic forecasts. By format, programmatic is still dominated by display. In 2015, display formats will represent 74% of total programmatic spend. […]

According to eMarketer, in the US, 2015 will mark the first time more display ad dollars will be spent programmatically compared with traditional buying methods : 55% of US display ad spending will be transacted programmatically in 2015, up from 45.0% in 2014. More than half (56%) of programmatic display ad spending will go to mobile […]

In the US, programmatic digital video ad spending is expected to explode, according to eMarketer. In 2015, US advertisers will double their spending on programmatic digital video display advertising to reach $2.18 billion. In 2 years, between 2014 and 2016, programmatic digital video ad spending will increase fivefold. In 2016,  programmatically traded dollars will account for 40% of all […]

HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success”. RESULTS SUMMARY : 38% of South European organizations use programmatic buying, against […]

Paris, November 18th 2014, 17:40 PM – HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success” Between April and […]

eMarketer estimates that mobile will overtake desktop display in share of total programmatic digital display ad spend. By 2015, programmatic mobile ad spending will account for 56.2% of total US programmatic display ad spending, worth $8.4 billion, compared to $6.5 billion for desktop.  

At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads. In Western Europe, the share of programmatic buying […]

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