Archive for the
‘Mobile’ Category

According to a new report from eMarketer, mobile programmatic display is expected to surpass desktop’s share of programmatic for the first time. Mobile programmatic display ad spending will account for 60.5% of total US programmatic display ad spending in 2015. US Programmatic digital display ad spending, by device (% of total programmatic digital display ad spending) […]

Globally, programmatic spend as a share of banner display and video will account for 31% of total display and video spend this year (2015) and will increase to 50% by 2019, according to Magna Global’s programmatic forecasts. By format, programmatic is still dominated by display. In 2015, display formats will represent 74% of total programmatic spend. […]

The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next  years. Due to this robust growth, mobile will account for […]

More than half (53%) of European retail sales over the next five years will be claimed by e-commerce, according to a new report  « European Cross-Channel Retail Sales Forecast, 2015 To 2020 » from Forrester Research.  This means that digital will influence €947 billion in Europe (including a combination of online sales and offline sales influenced by online […]

According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]

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