Archive for the
‘Programmatic’ Category

eMarketer estimates that mobile will overtake desktop display in share of total programmatic digital display ad spend. By 2015, programmatic mobile ad spending will account for 56.2% of total US programmatic display ad spending, worth $8.4 billion, compared to $6.5 billion for desktop.  

MAGNA GLOBAL’s new programmatic forecasts point out that the fastest-growing segment of media-buying isn’t a medium, but a way of buying media: programmatic. Global programmatic buying will account for $21 billion worth of spending on digital media in 2014, up 52% from last year. Magna predicts programmatic buying to continue to grow strongly in the […]

At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads. In Western Europe, the share of programmatic buying […]

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