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According to a new report from eMarketer, mobile programmatic display is expected to surpass desktop’s share of programmatic for the first time. Mobile programmatic display ad spending will account for 60.5% of total US programmatic display ad spending in 2015. US Programmatic digital display ad spending, by device (% of total programmatic digital display ad spending) […]

Globally, programmatic spend as a share of banner display and video will account for 31% of total display and video spend this year (2015) and will increase to 50% by 2019, according to Magna Global’s programmatic forecasts. By format, programmatic is still dominated by display. In 2015, display formats will represent 74% of total programmatic spend. […]

According to a recent study issued by IHS, titled “Video advertising in Europe, The Road to Programmatic Ubiquity”, the  European online video programmatic market is set to double by 2020. Fullscreen’s team has published its infographic based on this study that you can download here. Here are some key findings : Video programmatic revenue in Europe has grown almost […]

Does Programmatic work for Branding? According to a research conducted in April 2015 by Econsultancy in association with Quantcast, programmatic branding adoption is relatively high among UK and US senior marketers polled  :  62% of them said their companies ran programmatic advertising campaigns for branding objectives. In terms of budget, marketers were most likely to dedicate between […]

According to eMarketer, in the US, 2015 will mark the first time more display ad dollars will be spent programmatically compared with traditional buying methods : 55% of US display ad spending will be transacted programmatically in 2015, up from 45.0% in 2014. More than half (56%) of programmatic display ad spending will go to mobile […]

In the US, programmatic digital video ad spending is expected to explode, according to eMarketer. In 2015, US advertisers will double their spending on programmatic digital video display advertising to reach $2.18 billion. In 2 years, between 2014 and 2016, programmatic digital video ad spending will increase fivefold. In 2016,  programmatically traded dollars will account for 40% of all […]

HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success”. RESULTS SUMMARY : 38% of South European organizations use programmatic buying, against […]

Paris, November 18th 2014, 17:40 PM – HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success” Between April and […]

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