Archive for the
‘Social media’ Category

Social network ad spending is on the rise around the world. Social network advertising spending will increase by 21% in Western Europe in 2014, according to the latest forecast published by eMarketer. Advertisers in this region will invest $13.7 per user, less than twice as much per user as those in North America ($32.8). According […]

The SRI and the UDECAM in cooperation with Price Waterhouse Coopers have just released the 10th e-Pub Observatory, a biannual study on the French digital advertising market. Overall, online advertising spending in France has increased 4% in H1 2013, compared to H1 2012. The Display advertising growth (+3%) was driven by : • the exploding […]

The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]

According to Newzoo’s National Gamers Surveys 2010, about 70% of all European gamers and about 90% of US gamers play casual games on a gaming portal, social network or mobile device. On average, online casual game destinations reach two-thirds of the online audience. For instance, in the US, 66% of online users play casual games. […]

In its report titled “Worldwide Social Network Ad Spending: 2011 Outlook” eMarketer forecasts global advertising spend across social networks will reach $5.97 billion in 2011 which represents a growth of 71.6% compared to 2010. Social network advertising spending will account for 8.7% of total online ad spend in 2011. US will represent the majority of […]

Earlier this month, El Publicista, one of the most important publishing houses in the sector, published issue 232 dedicated to Social Media, a medium which, according to a statement made by Javier Navarro – President of IAB Spain -, “is set to become one of the channels that attracts greatest investment in 2011″. Part of issue […]

Due to the recent exponential growth in online social gaming, more and more companies are embracing the commercial opportunities within this exciting sector. Indeed, during the last month alone, two major media companies have made acquisitions in this marketplace: Viacom’s MTV Networks has acquired social game developer Social Express and more recently Disney purchased Playdom. […]

Online gaming site Roiworld surveyed 600 teens ages 13 to 17 in late April and found that 43% Social Net Teens have spent money on/in a social network. This study reveals that Games garner most of the Social Net Spending among teens. In fact, they have purchased items such as currency for virtual items in […]

Allopass’s US team will be at Engage Expo in two weeks on Feb 16-17, in NYC! We would love to meet with you so feel free to contact Chris Simamora at [email protected] to schedule a meeting. The Online Games & Virtual Worlds track will be dedicated to user acquisition, engagement and retention, as well as […]

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