Archive for the
‘Video’ Category

A new report from Millward Brown « AdReaction Video 2015 » analyses multiscreen use and behavior among more than 13,500 consumers, ages 16-45, across 42 countries. The findings help marketers understand how, where and why people view video, when consumers are open to advertising and which creative approaches work best on each screen. The study reveals that […]

According to a recent study issued by IHS, titled “Video advertising in Europe, The Road to Programmatic Ubiquity”, the  European online video programmatic market is set to double by 2020. Fullscreen’s team has published its infographic based on this study that you can download here. Here are some key findings : Video programmatic revenue in Europe has grown almost […]

According to the latest Techonomic Index research from Samsung, Europeans have 19 electronic devices at home on average (2014: 18). Among the key findings, the study reveals that 22% of European households have paid for movies and TV shows streaming in the last month (2014: 5%). The Romanians are the most willing to use VoD services […]

In conducting a survey with 529 decision-makers representing advertisers, agencies, and media companies in Argentina, France, Germany, Italy, Mexico, Spain, the UK and the US, as well as six qualitative interviews, Forrester found that both buy- and sell-side companies are bullish on digital video advertising’s future. Here are a few takeaways from the study’s findings: 77% of advertisers and […]

According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]

In the US, programmatic digital video ad spending is expected to explode, according to eMarketer. In 2015, US advertisers will double their spending on programmatic digital video display advertising to reach $2.18 billion. In 2 years, between 2014 and 2016, programmatic digital video ad spending will increase fivefold. In 2016,  programmatically traded dollars will account for 40% of all […]

According to a new forecast from Forrester Research, online video advertising spending in Western Europe will take off in the coming years. Display video ad spending is expected to more than double by 2019. Video’s share of digital display ads will grow from 24.5% in 2014 to 37.5% in 2019. 

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