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‘Video’ Category

According to the 12th Edition of the « Observatoire de l’e-Pub » published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014. Display ad spending grew by 4% with strong growth in mobile, video and programmatic : mobile ad spending registered a growth of 60%. digital video’s […]

ZenithOptimedia has just released the update of its ad spending forecasts in France and globally. According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if Internet advertising continues to grow this year. Online ad spending in France is expected to grow by 4.3% in 2014, driven by strong […]

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