Group

Executive team
  • CYRIL ZIMMERMANN
  • Eric Giordano
  • Julie Duong Ferat
  • Mickaël Ferreira
  • Cécile Garat
  • Jérémy Campy
  • Sébastien Laizeau
  • Vincent Delmotte
  • Beatrice Tannerstal
  • Carlo Poss

Cyril Zimmermann Founder and chief executive officer For 20 years, Cyril Zimmermann has evolved in the digital ecosystem with success. He has been the head of AdUX Group since the company was established. In April 2014, Cyril Zimmermann is elected President of ACSEL, the association of the digital economy.

Eric Giordano General director - COO Graduated of IDRAC business school (Lyon), Eric Giordano joined AdUX Group in 1999. Currently COO of HiMedia Group, he was Europe Director from 2014 to 2016, after having been CEO of HiPay from 2006 to 2014. Eric Giordano has dedicated his career to AdUX Group by shaping the strategy of development of the offer and contributing largely to its commercial development.

Julie Duong Ferat CFO Julie Duong Ferat is appointed AdUX’s Group Chief Financial and Administrative Officer in 2014. She has joined AdUX Group’s finance department in 2009 as Head of financial control, covering all the French and international subsidiaries. As such, she was in charge of establishing the consolidated financial statements under IFRS as well as the budget phasis. Julie Duong Ferat has started her career in Financial Audit in 2006 at KMPG. She graduated from the ISC Paris Business School and University of Paris XII.

Mickaël Ferreira Chief Innovation Officer After joining AdUX in 2010 to launch programmatic & performance offers, Mickaël Ferreira co-founded Quantum in 2014 with the support of AdUX. He is now in charge of innovation and technology of the group.

Cécile Garat Deputy Managing Director After four years at MyMedia, Cécile joined AdUX in 2010 and was appointed Managing Director of Admoove in 2016. Two years later Cécile is named Deputy Managing Director of AdUX and manages Quantum, Admove and Local Media. She directs the development of the branding, performance and drive-to-store solutions.

Jérémy Campy Deputy Managing Director Jérémy Campy joined AdUX’s teams in 2016 to manage the strategy development of Adpulse, the Digital Factory specialised in brand content creation. Now he is in charge of marketing and communication as AdUX Deputy Managing Director.

Sébastien Laizeau Chief Information Officer After years in the e-commerce industry, Sébastien Laizeau brought his knowledge to the digital advertising market. He is now the Chief Information Officer of AdUX group. Sébastien contributes to the development of new formats and the management of the monitoring and delivery platforms.

Vincent Delmotte Managing Director AdUX Belgium Vincent Delmotte launches in 1997 one of the first online ad networks in Belgium: RMB Online. In 2003 he takes over the business development of PublicityWeb, who is a pioneer in SEO/SEA. Since 2007, he executes the role of Managing Director of AdUX Belgium. In the last 3 years he also launched AdExpert (Trading Desk) and Quantum (Native Advertising) on the Belgian market. Vincent is also Treasurer and Vice President of the BMMA (Belgian Management and Marketing Association).

Beatrice Tannerstal CEO AdUX Sweden In 2001, Beatrice joined Medianet, acquired by AdUX Group in 2006. Recruited as a sales and marketing person, she climbed the ladder to become the Sale and Marketing Director in 2008. Since 2012, she shares the position Managing Director of AdUX in Sweden with Magnus Berggren. Beatrice position is a combination of CEO/Salesdirector.

Carlo Poss CEO AdUX Italy After 10 years working at Publitalia’80 (Mediaset Group), Carlo Poss became Managing Director of DoubleClick, then AdLINK Media AG. Since 2009 he is the CEO of AdUX Italy. In 2015, Carlo Poss launched Quantum Advertising in the Italian market.

Board of directors
  • Cyril Zimmermann
  • Eric Giordano
  • Sandra Le Grand

Cyril Zimmermann Chairman of the Board of Directors For 20 years, Cyril Zimmermann has evolved in the digital ecosystem with success. He has been the head of AdUX Group since the company was established. In April 2014, Cyril Zimmermann is elected President of ACSEL, the association of the digital economy.

Eric Giordano Board Member Graduated of IDRAC business school (Lyon), Eric Giordano joined AdUX Group in 1999. Currently COO of HiMedia Group, he was Europe Director from 2014 to 2016, after having been CEO of HiPay from 2006 to 2014. Eric Giordano has dedicated his career to AdUX Group by shaping the strategy of development of the offer and contributing largely to its commercial development.

Sandra Le Grand Independent Board Member Graduated from the Paris Institut d’Administration des Entreprises , Sandra Le Grand started her career at the Coca Cola Group as a Key Accounts Negotiator (1989) to Channel Marketer (2000). In 2000, Sandra Le Grand founded CanalCe, which has become the present-day Group Kalidea. Vice-President of CroissancePlus, Sandra Le Grand highly contributes to the development of start-ups by actively participating to several leaders’ club (Jury 92 Entreprendre, HEC Entrepreneur, ETHIC, Terra Femina, Vox Femina, WOMEN Equity for Growth). Laureate of the “prix coup de cœur de la Tribune Women’s Awards”, she also participated to the 2011 Nice G20 YES as France’s Ambassador, she was ranked 21st at the Women Equity 2012 Ranking, received the “Trophée Femme Or” in 2012 in the Company category, the “Prix Trofémina” in 2013 in the Business category. The company also was awarded 2nd price of the Fast 5 2013 of the Deloitte price in “Extenso Technology Fast 50”, the “Trophée Or Action Commercial” in 2013 in the internal sales force motivation category.

Corporate biography

AdUX, a pioneer of digital marketing

AdUX (for Advertising and User eXperience), ex-HiMedia, was founded in 1996 by Cyril Zimmermann. Pioneer in digital marketing , AdUX is now present in eight European countries. The Group achieved a turnover of 34 million euros in 2017. Independent since its creation, the group is listed on compartment C of Euronext Paris and is part of the CAC Small Indices, CAC ALL-Tradable and CAC PME.

pionnier-1From the Internet bubble of 2000 to ad blockers and the arrival of smartphones, AdUX has experienced all the major evolutions of digital advertising.

The Group is characterized by its ability to innovate, to anticipate market trends and to renew itself. Its longevity, experience and expertise make it a key player in digital marketing in Europe.

The birth of HiMedia

naissance-2In 1996, the 3 Suisses corporate foundation awarded Cyril Zimmermann and Bruno Laforestrie a grant to finance their business venture. The two partners then developed and separated their activities in 1998 with HiBox, a press publisher and radio operator headed by Bruno Laforestrie, and HiMedia, headed by Cyril Zimmermann, whose ambition is to develop content publishers thanks to online advertising, an embryonic but very promising market.

Quickly, HiMedia gained a recognition in the Internet thanks to the reputation of its first partners, including the sites of the weekly Marianne or jeuxvideo.com which it will acquire a few years later. His success allows him to enter the stock market in Paris in June 2000.

A diversified and international Group

internationnaleWhile the explosion of the Internet bubble collapsed of numerous start-ups, HiMedia adapts its structure and resists. In the middle of 2000s, once the growth of return, HiMedia succeeds in becoming established in Germany, in Spain, in Italy, in Sweden, in Portugal, in Belgium, in the Netherlands and in Brazil.

Then, Cyril Zimmermann diversifies the activity of the group towards an expanding business: the electronic payment. In 2006, HiMedia acquires the platform of micropayment Allopass. Become the specialist of the monetization of the digital contents by the advertising or by the transactions, HiMedia gains market shares and the trust of the biggest French and international publishers.

An expert of User eXperience:
HiMedia is now AdUX

From 2014, learning from the evolution of the digital media, HiMedia rationalizes its activities by separating its branches publishing sites and electronic payment valued for more than 150 million euros. At the same time, the company understands that Internet users are less likely to support Internet advertising because of its intrusive nature.

hm-aduxHimedia decides to put the user experience at the heart of digital marketing by developing advertising products that meet three criteria: advertisements must be native (integrated to websites), they must bring an immediate perceptible advantage that the internet user can benefit from proximity to home (through geo-localized ads associated with promotions or discount coupons) and they must be entertaining.

HiMedia is now renamed AdUX and is based on the three most promising segments of digital advertising : native advertising with its Quantum subsidiary, geolocalized advertising with its subsidiary AdMoove and brand content with AdPulse. This positioning allows AdUX to play a central role in the online advertising market, as demonstrated by its partnerships with publishers such as MSN, We Transfer, Dailymotion, Via Michelin, Se Loger, Webedia and Démotivateur.

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