Group

Executive team
  • CYRIL ZIMMERMANN
  • Eric Giordano
  • Clement Boulle
  • Julie Duong Ferat
  • Dominique Bézier
  • Mickaël Ferreira
  • Vincent Delmotte
  • Gonzalo Figares
  • Carlo Poss
  • Benedita Branco
  • Magnus Berggren
  • Beatrice Tannerstal
  • Giuliano Stiglitz

Cyril Zimmermann Founder and chief executive officer For 20 years, Cyril Zimmermann has evolved in the digital ecosystem with success. He has been the head of AdUX Group since the company was established. In April 2014, Cyril Zimmermann is elected President of ACSEL, the association of the digital economy and member of the commission on digital in the National Assembly, where he advocates the digital cause with the government.

Eric Giordano General director - COO Graduated of IDRAC business school (Lyon), Eric Giordano joined AdUX Group in 1999. Currently COO of HiMedia Group, he was Europe Director from 2014 to 2016, after having been CEO of HiPay from 2006 to 2014. Eric Giordano has dedicated his career to AdUX Group by shaping the strategy of development of the offer and contributing largely to its commercial development.

Clément Boulle Senior VP - International business development As a Senior VP, Clément Boulle is responsible for overviewing AdUX activities in foreign subsidiaries. A former journalist, he was also a successful entrepreneur during six years at Local Media, a start-up dedicated to local digital advertising. Clément Boulle graduated from Lille journalism school, the University of Westminster (London) and got an Executive MBA at the INSEAD.

Julie Duong Ferat CFO Julie Duong Ferat is appointed AdUX’s Group Chief Financial and Administrative Officer in 2014. She has joined AdUX Group’s finance department in 2009 as Head of financial control, covering all the French and international subsidiaries. As such, she was in charge of establishing the consolidated financial statements under IFRS as well as the budget phasis. Julie Duong Ferat has started her career in Financial Audit in 2006 at KMPG. She graduated from the ISC Paris Business School and University of Paris XII.

Dominique Bézier General secretary Dominique Bézier worked at the Financial Department of the Industrial Company
from 1989 to 2000 before joining AdUX. Prior to his current duties,
Dominique was Chief Administrative and Financial Officer of AdUX from 2003 to 2008.

Mickaël Ferreira CEO Quantum Advertising Mickaël Ferreira is the CEO and Co-founder of Quantum Advertising (created as a joint venture of AdUX in 2014), a pioneer and European leader in native programmatic advertising. Thanks to his strong expertise in the automation of digital advertising and a strong taste for innovation, Mickaël Ferreira has put in place a strategic plan to double the growth of Quantum Advertising.

Vincent Delmotte Managing Director AdUX Belgium Vincent Delmotte launches in 1997 one of the first online ad networks in Belgium: RMB Online. In 2003 he takes over the business development of PublicityWeb, who is a pioneer in SEO/SEA. Since 2007, he executes the role of Managing Director of AdUX Belgium. In the last 3 years he also launched AdExpert (Trading Desk) and Quantum (Native Advertising) on the Belgian market. Vincent is also Treasurer and Vice President of the BMMA (Belgian Management and Marketing Association).

Gonzalo Figares CEO AdUX Spain After doing an MBA in the US he started his digital career at Accenture in New York. Once back in Spain, he spent almost 4 years at Yahoo! as Director of Business Development. He continued his career in Google. In 2010, he left Google to found the mobile advertising company AdTriple in Spain acquired by AdUX Group in 2012. He now manages AdUX in Spain.

Carlo Poss CEO AdUX Italy After 10 years working at Publitalia’80 (Mediaset Group), Carlo Poss enters in the internet media fields, start-up and becomes Managing Director of DoubleClick’s office in Italy, AdLINK Media AG and since 2009 of AdUX Group in Italy. From 2008 until 2013 he has also been the President of FCP, the Italian Advertising sales agencies Federation. In the Italian market, he is considered as one of the main digital advertising expert.

Benedita Branco Managing Director AdUX Portugal Holding an MBA from the City University Business School of London, Benedita Branco held various positions in advertising space buying offices in England and Portugal, before becoming Manager for Research and Development of Initiative Media. She joined AdUX during the summer of 2000 as Managing Director of AdUX Portugal.

Magnus Berggren CEO AdUX Sweden Magnus first worked for the company MediaNet (later acquired by AdUX Group) since 1997 as an external consultant, responsible for the economy. In 2008 he was employed as CFO of AdUX in Sweden. Since 2012, he shares the Managing Director position of AdUX in Sweden with Beatrice Tannerstal. Magnus position is a combination of CEO/CFO.

Beatrice Tannerstal CEO AdUX Sweden In 2001, Beatrice joined Medianet, acquired by AdUX Group in 2006. Recruited as a sales and marketing person, she climbed the ladder to become the Sale and Marketing Director in 2008. Since 2012, she shares the position Managing Director of AdUX in Sweden with Magnus Berggren. Beatrice position is a combination of CEO/Salesdirector.

Giuliano Stiglitz Founder and Co-owner of Latam Digital Ventures Giuliano Stiglitz is CEO, founder and Co-owner of Latam Digital Ventures, a holding company that he created together with the AdUX Group, focused on acquiring and creating high growth and profitable digital media and ad tech businesses in the US Hispanic and LATAM Markets. Prior to that, he was CEO of Orange Advertising Americas, one of the largest companies at US Hispanic and LATAM, focused on ad networks which he successfully transformed into Primia.Digital. Giuliano Stiglitz is also an angel investor, having invested in several tech and digital media start-ups. He is also a speaker at some of the most important events, such as Adtech, IAB, DMEXCO.

Board of directors
  • Cyril Zimmermann
  • Eric Giordano
  • Sandra Le Grand
  • Odile Roujol
  • Benjamin Teszner

Cyril Zimmermann Chairman of the Board of Directors For 20 years, Cyril Zimmermann has evolved in the digital ecosystem with success. He has been the head of AdUX Group since the company was established. In April 2014, Cyril Zimmermann is elected President of ACSEL, the association of the digital economy and member of the commission on digital in the National Assembly, where he advocates the digital cause with the government.

Eric Giordano Board Member Graduated of IDRAC business school (Lyon), Eric Giordano joined AdUX Group in 1999. Currently COO of HiMedia Group, he was Europe Director from 2014 to 2016, after having been CEO of HiPay from 2006 to 2014. Eric Giordano has dedicated his career to AdUX Group by shaping the strategy of development of the offer and contributing largely to its commercial development.

Sandra Le Grand Independent Board Member Graduated from the Paris Institut d’Administration des Entreprises , Sandra Le Grand started her career at the Coca Cola Group as a Key Accounts Negotiator (1989) to Channel Marketer (2000). In 2000, Sandra Le Grand founded CanalCe, which has become the present-day Group Kalidea. Vice-President of CroissancePlus, Sandra Le Grand highly contributes to the development of start-ups by actively participating to several leaders’ club (Jury 92 Entreprendre, HEC Entrepreneur, ETHIC, Terra Femina, Vox Femina, WOMEN Equity for Growth). Laureate of the “prix coup de cœur de la Tribune Women’s Awards”, she also participated to the 2011 Nice G20 YES as France’s Ambassador, she was ranked 21st at the Women Equity 2012 Ranking, received the “Trophée Femme Or” in 2012 in the Company category, the “Prix Trofémina” in 2013 in the Business category. The company also was awarded 2nd price of the Fast 5 2013 of the Deloitte price in “Extenso Technology Fast 50”, the “Trophée Or Action Commercial” in 2013 in the internal sales force motivation category.

Odile Roujol Independent Board Member Odile Roujol is Advisor for Next World Capital (VC) and start ups, based in San Francisco. She is a business angel and an active partner at @50partners, an incubator of digital start-ups in Paris. Graduated of HEC in 1989, she spent most of her career in the beauty and luxury sector (L’Oréal in the United States and internationally where she was Managing Director of Lancôme). She has held various roles for Orange, including Director of Client and Data Strategy. In June 2015, Odile Roujol was nominated for the HEC Trajectories Prize, which highlights the course of exceptional women.

Benjamin Teszner Independent Board Member Benjamin Teszner is Managing Partner at Otium Capital, a Venture Capital company. Graduated of HEC Paris, Sciences Po Paris and the London School of Economics, he was previously Chairman and Managing Director of Prestashop (the leading platform for open source and e-commerce) and O2i (a company specializing in professional, On Alternext). Benjamin Teszner was also founder of UFG Siparex and Managing Director in charge of Operations at Weinberg Capital Partners.

Corporate biography

AdUX, a pioneer of digital marketing

AdUX (for Advertising and User eXperience), ex-HiMedia, was founded in 1996 by Cyril Zimmermann. Pioneer in digital marketing , AdUX is now present in ten European countries, the United States and Latin America. The Group achieved a turnover of 59 million euros in 2016. Independent since its creation, the group is listed on compartment C of Euronext Paris and is part of the CAC Small Indices, CAC ALL-Tradable and CAC PME.

pionnier-1From the Internet bubble of 2000 to ad blockers and the arrival of smartphones, AdUX has experienced all the major evolutions of digital advertising.

The Group is characterized by its ability to innovate, to anticipate market trends and to renew itself. Its longevity, experience and expertise make it a key player in digital marketing in Europe.

The birth of HiMedia

naissance-2In 1996, the 3 Suisses corporate foundation awarded Cyril Zimmermann and Bruno Laforestrie a grant to finance their business venture. The two partners then developed and separated their activities in 1998 with HiBox, a press publisher and radio operator headed by Bruno Laforestrie, and HiMedia, headed by Cyril Zimmermann, whose ambition is to develop content publishers thanks to online advertising, an embryonic but very promising market.

Quickly, HiMedia gained a recognition in the Internet thanks to the reputation of its first partners, including the sites of the weekly Marianne or jeuxvideo.com which it will acquire a few years later. His success allows him to enter the stock market in Paris in June 2000.

A diversified and international Group

internationnaleWhile the explosion of the Internet bubble floored of numerous start-ups, HiMedia bends over and resists. In the middle of 2000s, once the growth of return, HiMedia succeeds in becoming established in Germany, in Spain, in Italy, in Sweden, in Portugal, in Belgium, in the Netherlands and in Brazil.

Then, Cyril Zimmermann diversifies the activity of the group towards an expanding business: the electronic payment. In 2006, HiMedia acquires the platform of micropayment Allopass. Become the specialist of the monetization of the digital contents by the advertising or by the transactions, HiMedia gains market shares and the trust of the biggest French and international publishers.

An expert of User eXperience:
HiMedia is now AdUX

From 2014, learning from the evolution of the digital media, HiMedia rationalizes its activities by separating its branches publishing sites and electronic payment valued for more than 150 million euros. At the same time, the company understands that Internet users are less likely to support Internet advertising because of its intrusive nature.

hm-aduxHimedia decides to put the user experience at the heart of digital marketing by developing advertising products that meet three criteria: advertisements must be native (integrated to websites), they must bring an immediate perceptible advantage that the internet user can benefit from proximity to home (through geo-localized ads associated with promotions or discount coupons) and they must be entertaining.

HiMedia is now renamed AdUX and is based on the three most promising segments of digital advertising : native advertising with its Quantum subsidiary, geolocalized advertising with its subsidiary AdMoove and brand content with AdPulse. This positioning allows AdUX to play a central role in the online advertising market, as demonstrated by its partnerships with publishers such as MSN, We Transfer, Dailymotion, Via Michelin, Se Loger, Webedia and Démotivateur.

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