Posts Tagged
‘digital ad spend’

Homedigital ad spend

A new study from Strategy Analytics reveals more than half (50.4%) of ad spend in the UK will go towards digital this year, making it the first country in which this has happened. Nearly £8bn will be spent on digital advertising this year, marking an increase of 9.5%, compared with 1.6% for traditional advertising. Overall, ad […]

The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” released last week by GroupM predicts that U.K. digital spending will reach £8.1 billion ($12.6 billion) in 2015, making the UK the first country where over half of all ad spend goes to digital. Countries set to soon follow include Sweden, where 47% of […]

The latest forecasts from eMarketer confirm the strong growth of mobile advertising spending. The explosive growth of mobile ad spend in Western Europe will be confirmed this year as eMarketer predicts an increase of 118%. The growth of advertising spending on smartphones and tablets will be 10-fold higher than the growth of all digital advertising in this region. […]

According to a recent report published by Forrester Research, Digital ad spending is expected to overtake TV ad spending by 2017. This trend is expected to continue. Annual spending on online ads in the US will top $100 billion in 2019 to represent 36% of all ad spending, compared with $86 billion for TV which will […]

The IAB has released the Internet advertising report for the first half of 2013 in the United States. Digital advertising continues to grow and rose 18 % year over year. Mobile registered the biggest increase, with revenues soaring 145% to $3 billion in the first half, up from $1.2 billion in the same period last […]

The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]

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