Posts Tagged
‘digital video ad spending’

Homedigital video ad spending

According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]

According to a new IAB study, the vast majority of US brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years. 65% of ad buyers plan to spend more on online video advertising this year than they […]

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